A couple sharing one phone, playing a mobile game on the lawn

Gaming

Scale UA Creative.
Skip the Queue.

Gaming UA burns through creative fast. Wider turns your best ads into the volume your spend needs, from statics to playables.

The Problem

Studios run out of production long before ideas.

Gaming UA runs on volume, and fatigue hits IPM and CPI within days. Wider reads what drives installs, then builds new hooks, formats and pacing as fast as you test.

UA marketer laughing in front of a performance chart that drops off
UA marketer laughing in front of a performance chart that drops off

How it works

Creative cycle, in one platform.

Reads install and engagement data across your live creative to find the hooks, formats and pacing that drive IPM.

  • Install and engagement signals
  • Hooks, formats and pacing
Analyze
Generate
Refine and deliver

Features

Built for UA teams that ship every day.

01

Automate your creative.

From concept to final ad, Wider builds from your game and brand assets. No briefs, editors or back-and-forth.

Game ads generated from one click

02

Find and clone winners.

See which concepts get spend in your space, then rebuild them with your own game, art and offer.

A competitor ad cloned for your game

03

Reskin what works.

Keep the concept and change the look, with new themes, visuals and seasonal angles in minutes.

A game ad reskinned with a Halloween theme

04

Scale across geos.

Language, offer, currency and cultural fit, adapted for each market from one winning concept.

One ad adapted for different countries

Additional support

One brief, every format your UA team ships.

Every platform spec

What Wider does

Each network gets the right ratio, length and file spec, ready to go live.

Character-led ads

What Wider does

Avatars give you a reusable presenter with a face, a voice and a personality.

Reaction hooks

What Wider does

A presenter reacts to a reference video, stitched into one creative.

Ad networks

What Wider does

Meta, Google Ads, TikTok, X and AppLovin Axon.

Your brand rules, logos and fonts apply to every variant, so volume never costs consistency.

FAQ

Questions from gaming teams.

Questions from gaming teams.

What can Wider make?
Does it make playable ads?
Can Wider tell me when an ad is wearing out?
Can Wider see my competitors’ ads?
Can I use Wider for more than one brand?

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