SaaS
Turn Product Value Into Ads That Convert
Wider helps SaaS teams explore what resonates with each audience, giving creative teams more ways to test ideas and find winning messages.
The Problem
Production speed is the bottleneck, not ideas.
SaaS creative fatigue comes down to messaging. Wider identifies which pain points, proof points, and features resonate, then helps your team build on the angles that convert.
How it works
Creative cycle, in one platform.
Features
Built for teams that test positioning every week.
01
Messaging-level analysis
Wider analyzes your ads to uncover what converts across audiences and personas, giving your team the insights to create smarter, more relevant creatives.
02
Competitors ad feed
03
Brand Alignment
04
Revise & Iterate
Additional support
One product, many angles, tracked by what actually converts.
Pain point
The ad leads with
The problem the buyer already feels
What you learn
Which problem books the most demos
Proof point
The ad leads with
A result, a customer or a number
What you learn
Whether proof beats promise for each segment
Feature framing
The ad leads with
One capability, shown in use
What you learn
Which feature earns the click
Competitive contrast
The ad leads with
The switch from the old way
What you learn
Whether comparison lifts trial starts
Brand rules and approved claims apply to every variant, so testing new angles never means testing off-brand ones.
FAQ
Still curious?
