Guy lying on the grass laughing at his phone

Mobile Apps

Grow Installs. Skip Manual Production.

Meta Advantage+ and Google UAC reward fresh creative. Wider keeps it coming, finished and ready to upload, so nobody fixes AI output by hand.

The Problem

When targeting is automated, creative matters more.

With targeting on autopilot, creative is your growth lever. Wider helps you scale fresh, on-brand ad variations based on what drives installs and keeps CPI in check.

App growth marketer studying ad variants on a rack of test phones
App growth marketer studying ad variants on a rack of test phones

How it works

Creative cycle, in one platform.

Reads install performance across your live creative to find which early hooks convert.

  • Install-driving hooks
  • Live creative performance
Analyze
Generate
Refine and deliver

Features

Built for UA teams that test creative every week.

01

Strong hooks, built in.

Create strong, performance-driven hooks designed to capture attention early, drive install intent, and turn more views into installs.

Create strong, performance-driven hooks designed to capture attention early, drive install intent, and turn more views into installs.

List of customers

02

Fatigue spotted early

Spot creative fatigue early and generate fresh, performance-driven replacements before CPI starts climbing. Keep your campaigns fresh on your terms.

Spot creative fatigue early and generate fresh, performance-driven replacements before CPI starts climbing. Keep your campaigns fresh on your terms.

List of customers

03

One brief. Every format.

Turn one brief into a full range of ad creatives, ready to launch across channels and keep your campaigns moving.

Turn one brief into a full range of ad creatives, ready to launch across channels and keep your campaigns moving.

List of customers

04

Creative Adaptation

Resize creatives for any placement and localize videos into any language. Built-in safe zones keep every ad ready to launch.

Resize creatives for any placement and localize videos into any language. Built-in safe zones keep every ad ready to launch.

List of customers

Additional support

Scale creative output without scaling the creative team.

Scale creative output without scaling the creative team.

Install budgets grow faster than creative teams do. Wider closes that gap with a weekly cycle.

Read

What happens

Wider reads install and engagement data from your connected ad accounts

Who does it

Wider

Brief

What happens

You pick the product, a winner to build on and the hook to test

Who does it

You

Build

What happens

A batch of on-brand variants, in every ratio

Who does it

Wider

Review

What happens

Thumbs up or down, comments, revisions and approval

Who does it

You

Download

What happens

A zip per run, ready to upload to your ad accounts

Who does it

You

Ad accounts supported: Meta, Google Ads, TikTok, X and AppLovin Axon.

FAQ

Questions from mobile app teams.

Questions from mobile app teams.

Can Wider tell me when an ad is wearing out?
Which sizes does it support?
What are avatars?
Which ad platforms does Wider connect to?
What is Double Down?

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